I want to show you the fun watches - some are brilliant designs and some appeal to me despite their flaws. That’s where I want to go in this article. ![]() But, I also like watches that aren’t design classics. I said earlier that designers from different fields working together can produce great results. Sometimes the designs are hideous - but that is fun too. It’s fun, often fleeting, and results in some wonderful designs. I like that Ikea works with Lego and Lego works with Star Wars and Star Wars collaborates with Undone Watches. You don’t have to take them too seriously. With each run of watches being less expensive than the luxury brands, and with many watches being discontinued after a single run, these limited edition pieces can be quirky and fun. For affordable watch companies - I’m assuming you're a fan and that is why you’re here - there are a variety of reasons for collaborating. It seems like most luxury watch companies have worked with a car company at some point. Probably the most common reason, at least among luxury watch brands, is where the two sets of customers overlap. (As an aside, I spoke at a local event alongside Nigel - he talked about his history in the fashion industry and I talked about Northwind Watches and watch design). They’ve since worked on numerous collaborations including watches designed with Hawaiian tattooist Keone Nunes and British fashion designer Nigel Cabourn. Introduced in 1933, they were the brands first million-dollar watch and guaranteed the companies financial survival. Most famously, they collaborated with Disney to release Mickey Mouse watches. How does that look in the real world? Timex is a great example to use from the watch industry. For one brand to piggyback on the success of another.The companies have overlapping customers.Why Watch Companies Do Collaborations There are some general reasons why brands choose to work together. ![]() I’ll take you through the ideas behind these collaborations so that you can shop for yours with more knowledge, and I’ll highlight the best of the current affordable examples. The best combine traditional watch designs that are then reinterpreted to reflect the ethos of the watch company’s partner. But great collaborations involve more than just adding a company logo or colour scheme to an existing watch. Often, new colour palettes are used and the watches begin to mirror the events and people that inspired their creation. When watch designers work alongside artists and musicians - or take inspirations from comics and cinema - special things can happen. There’s some truth in the old saying that two heads are better than one.
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